Kevin Roddy (pictured), CCO of Bartle Bogle Hegarty, New York, is leaving the Publicis Groupe-backed shop after six years.
Agency co-founder and chairman John Hegarty said the departure was due to a disagreement over the future direction of the agency. “I have huge respect for Kevin, but ultimately we disagreed over the creative direction of the office and Kevin resigned,” said Hegarty. “I’m very sad it came to this. I worked hard to avoid this situation, but in a company so focused on creativity these things happen.”
The agency has not determined who will replace Roddy. For now, four ecds will oversee clients day-to-day from a creative perspective. They are: Calle Sjoenell, Pelle Sjoenell, Jon Pearce and Mike Shackle.
Roddy joined the London-headquartered agency in the fall of 2004, from Euro RSCG, New York, where he was executive creative director. At the time, he replaced Kevin McKeon.
Roddy’s exit comes two months after Steve Harty, U.S group chairman of BBH, left the agency. Harty had spent nearly five years at the shop.
Ben Malbon, executive director of innovation and head of BBH Labs, also left the agency last month to join Google Creative Lab as director of strategy.
The departures come in the wake of BBH’s losing its largest client in terms of revenue: General Motors’ Cadillac. In June, GM shifted the account to Publicis’ Fallon in Minneapolis.
The agency’s top clients are now Ally bank and Unilever.