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Seeking to raise its profile in the worldwide marketplace, digital-business consultancy Noblestar has named Bartle Bogle Hegarty its lead agency.
BBH in New York, led by president Cindy Gallop, won the account, which includes media and creative, without a formal review. The Reston, Va.-based client conducted a “credentials search” for the new assignment that included One Smooth Stone in Glen Ellyn, Ill., and Arnold Worldwide in Boston. BBH will articulate a brand strategy and build a marketing campaign across several me-dia outlets starting next spring.
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