BBH Opens in Shanghai

NEW YORK Bartle Bogle Hegarty has opened an office in Shanghai, China. The agency began the arduous process of obtaining government approval to do so in late 2005.

Around the same time, BBH hired former Wieden + Kennedy Toyko managing director Arto Hampartsoumian to lead its Chinese operations as CEO.

Shanghai becomes BBH’s sixth office worldwide.

BBH China launches with a staff of 18 and four clients: Bose, Diageo, Mentos and the World Gold Council. Some of those clients are shared with other agency offices, including London and New York.

“With a population of just above 1.3 billion, the potential that China presents to an international ad agency like BBH, as well as what we can offer in terms of pushing the limits of creativity, is phenomenal,” said worldwide chairman John Hegarty, in a statement. “The country’s ambitious consumers are attracting the world’s most ambitious businesses. It’s BBH’s ambition to be part of that.”

BBH, which is 49 percent owned by Publicis Groupe, also operates in Singapore, Sao Paulo and Tokyo. At the end of 2005, the shop’s worldwide revenue exceeded $100 million—a figure that is expected to climb this year because late 2005 wins such as British Airways and Unilever’s Omo did not generate significant revenue until 2006.

Other top BBH executives in Shanghai include managing director Christine Ng, creative director Johnny Tan, strategic planning chief Pete Heskett and account management leader Adrey Low.