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A key player in Bartle Bogle Hegarty's recent Sony PlayStation win is assuming a bigger role.
Julian Cole, a strategy director at the New York shop, is now head of communications planning. In his new position, he continues to report to both chief creative officer John Patroulis and chief strategy officer Sarah Watson, who oversees a 10-person department.
"A big part of how we won PlayStation is how we drove the idea through in all the different channels," said Watson, who also noted the complexity of working across different game titles and aspects of the console brand.
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