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Bartle Bogle Hegarty, here, has landed global creative duties for Unilever’s Bertolli Olive Oil. Billings were not disclosed.
The shop will split creative and management responsibilities on the account between offices in London and New York, a BBH representative said.
Previously, McCann-Erickson handled the brand’s U.S. ad duties, while Ogilvy & Mather took European responsibilities. McCann, Ogilvy and BBH are Unilever roster shops and were considered for Bertolli.
Last year, Unilever spent nearly $4 million on U.S. measured media for Bertolli, according to Competitive Media Reporting.
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