BBH Imparts Gold Toe Wisdom

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NEW YORK Gold Toe will launch an “inspirational” print campaign to help consumers feel an emotional connection with its socks.

The effort, via Bartle Bogle Hegarty, New York, plays off the theme, “Seven steps along the golden path.” The socks take center stage in ads designed like motivational posters with proverb-like copy guiding feet through life’s journey. An ad targeting women, for example, shows the sock against an outdoor landscape with rays of sunlight shining down on it.

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