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BBH Gets ‘Shampoozled’
Have you been shampoozled? Cryptic magazine and billboard ads have gotten bloggers buzzing by posing this question with nary a brand name in sight. Claiming “Everything you’ve been told about cleaning hair is wrong,” ads point users to a Web site, www.shampoozled.com. The ads are by Bartle Bogle Hegarty in New York, a Unilever shop that works for Dove Shampoos on a project basis. TV ads that broke last week reveal the connection.
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