BBH Gets

BBH Gets ‘Shampoozled’

Have you been shampoozled? Cryptic magazine and billboard ads have gotten bloggers buzzing by posing this question with nary a brand name in sight. Claiming “Everything you’ve been told about cleaning hair is wrong,” ads point users to a Web site, www.shampoozled.com. The ads are by Bartle Bogle Hegarty in New York, a Unilever shop that works for Dove Shampoos on a project basis. TV ads that broke last week reveal the connection. The idea is that reformulated Dove Shampoos clean hair without stripping it of essential oils. “[We wanted] to provoke and challenge people with notions that seem to be provocative, like there’s such a thing as too-clean hair,” says Emma Cookson, global head of strategic planning at BBH.



Oink Ink Winner ‘Dead’ Serious

The winner of the 8th annual Oink Ink Dead Radio Contest is—unlike past years—serious. Written by David Eastman of The Richards Group in Dallas, the script, for Mothers Against Drunk Driving, focuses on stats. After citing the fact that the odds of being in a drunk-driving crash are 1 in 250, a female voiceover says that if you beat the odds, “the odds beat back” and that “one in four marriages breaks from the strain. Two out of five friends avoid you.” Dan Price, president of Oink Ink radio, which created the contest and sponsors the production on winning scripts, called the ad “smart, very interesting and impactful.”



In Brief

Entries for the fifth YoungGuns International Awards are due Oct. 14. Creatives 18 to 30 years old can apply at www.ygaward.com. … The International Advertising Festival’s Press and Outdoor juries in Cannes, France, will be separate next year. Also, the Direct category will consolidate into one round of judging with an expanded jury of 30. … BBDO picked up the Grand award at the American Business Media’s Creative Excellence in Business Advertising awards on Sept. 29 for its GE “Ecomagination” campaign.