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NEW YORK Two spots by Bartle Bogle Hegarty breaking on Monday for Levi’s stress the personal bond people have with their jeans.
One ad by the New York shop, “Walk,” shows a man pretending he wants to get back with his girlfriend, just so he can get into her apartment and retrieve his Levi’s 501 jeans. The jeans, however, are hanging on a tree outside the window of her apartment, one of many of his belongings she has thrown out the window.
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