BBH Exits JetBlue Review After BA Win

NEW YORK Bartle Bogle Hegarty, following its addition of creative duties on British Airways, has withdrawn from JetBlue’s creative and media review, a BBH representative confirmed.

BBH’s New York office was pursuing JetBlue. The same office contributed to BBH’s pitch for BA, a $100 million global account that the agency landed earlier this month.

JetBlue’s estimated billings are $25 million.

Although the flight routes of the two airlines don’t overlap, BBH’s New York office will handle a chunk of BA’s business, and, as such, the Publicis Groupe-backed agency decided to exit the JetBlue review.

BBH’s