BBH Elevates Pelle Sjoenell to Worldwide Chief Creative Officer

Founder of the agency's L.A. shop takes global creative reins

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BBH has selected a new worldwide chief creative officer, founder of BBH Los Angeles Pelle Sjoenell, to oversee creative work for the agency's various offices, effective immediately. 

Sjoenell most recently served as executive creative director for BBH Los Angeles, which he launched in 2010 after spending three years at BBH New York. While working in the L.A. office, Sjoenell joined forces with Scooter Braun in 2014 and launched a production company called The Creative Studio. The company was designed to bring advertising and entertainment together for BBH clients, creating everything from ads to music videos. 

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