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NEW YORK Bartle Bogle Hegarty has added overseas creative duties on Diageo’s Smirnoff Ice, after winning U.S. duties on the brand last month, the client said today.
Estimated billings on the international business are $15 million. The account will be run out of BBH’s London office and the shop’s first campaign is expected in the spring.
The U.S. account, with estimated billings of $35 million, was awarded to Publicis Groupe-backed BBH after a pitch against the incumbent, WPP Group’s J.
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