BBDO's Spud Solution

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Positioning potatoes as a convenient way to alleviate dinnertime stress, BBDO here has launched its first work for the National Potato Promotion Board.
Using the new tagline, “Potatoes. We’re here to help,” the radio spots and supermarket cart ads target women 25 to 49. The $3.6 million campaign broke last week.
The radio spots combine humor and helpful hints. Each 60-second treatment points out parental pressures potatoes can’t assist with–such as prepubescent teenagers cutting their purple hair, getting kids to put their toys away, shuttling children to and from soccer games–but suggests that “When you need a simple plan, the potato gives you the simple answer.”

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