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NEW YORK BBC World is marking its U.S. launch today with an interactive outdoor campaign that invites passersby on the streets of midtown Manhattan to vote on a number of key issues.
Created by BBDO in New York, stage one of the $1 million BBC World campaign is designed to convey the channel’s mandate of presenting unbiased international news. A digital billboard erected on the corner of Broadway and 50th Street displays news images and asks people to text in their votes on issues such as immigration reform and the avian flu outbreak.
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