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NEW YORK Bill Katz, president and chief executive of BBDO’s lead office here since 2001, is leaving the agency, BBDO confirmed on Tuesday.
Katz’s exit had been expected since Andrew Robertson arrived from AMV BBDO in London as the heir apparent to global chairman and CEO Allen Rosenshine nearly three years ago, sources said. Robertson currently serves as president and CEO of BBDO’s North American operations.
In a statement, Robertson said, “After 23 years, the last three as president and CEO, Bill has simply decided that he wants a change.
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