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While it has sometimes had to share 15-year client Pizza Hut with other agencies, BBDO has enjoyed a solid relationship with the chain’s parent, Yum! Brands. The shop added Yum!’s $220 million KFC duties in 2000 and $25 million Long John Silver’s account in 2002.
Last week, however, the Omnicom agency found itself fighting for what could be all of KFC in a shootout with another Yum! roster shop, Interpublic Group’s Foote, Cone & Belding.
In 1993, Goodby, Silverstein & Partners in San Francisco was added to Pizza Hut for four years.
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