Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In order to make a splash with its Sparkling line of Aquafina products, BBDO created a print execution using bubble wrap to convey the product’s attributes.
An insert in the April 25 edition of People shows the Aquafina Sparkling bottle, flanked by Aquafina Sparkling Lemon, with actual bubble wrap representing the plastic of the bottle. Copy reads, “Introducing Aquafina Sparkling. The newest member of the Aquafina family and a great way to drink to your health.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in