CHICAGO – Wolverine World Wide Inc., based in Rockford, Mich., awarded advertising for its Wolverine Boots and Shoes brand, which includes the Durashocks line, in the United States to BBDO/Chicago last week. The account is estimated at $2 million. BBDO also handles the company’s Wilderness brand, a line of rugged outerwear footwear, overseas. BBDO will also handle the U.S. launch of the Wilderness brand, scheduled for fall, 1993. Fallon McElligott, Minneapolis, parted ways with Wolverine last summer.
Copyright Adweek L.P. (1993)