Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – BBDO Chicago was awarded the creative portion of a new umbrella campaign for Paramount Parks, Charlotte, N.C., a divison of Paramount Communications. BBDO bested Ogilvy & Mather/S.F. and Fahlgren Martin, Cincinnati for the business. There was no incumbent. BBDO will develop an umbrella brand campaign for 1994 for five Paramount-owned parks, which in turn will be adapted by the parks’ local agencies. Media planning and buying will be done by the local agencies.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in