Braun has awarded global creative chores to Omnicom’s BBDO network, the agency confirmed. Estimated billings are $50 million. Sources said the client had been preparing to hear pitches from the incumbent, IPG’s Lowe; WPP’s Ogilvy & Mather; and AMV BBDO, all London roster shops, but awarded the account to BBDO instead. A Lowe rep said the agency withdrew from contention last week. The BBDO network already handles an estimated $500-600 million in billings from Braun parent Gillette.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity