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LOS ANGELES Omnicom Group’s BBDO West has confirmed adding more creative duties for Harrah’s. The work moving to BBDO is backed by about $30 million in annual media support.
The move consolidates the entire $80 million account at BBDO after the client parted with Omnicom sibling TracyLocke, according to Peter Sherman, BBDO managing director.
BBDO’s San Francisco office won creative chores for the client’s Las Vegas and Atlantic City properties in February. The first creative work under ecds Jim Lesser and Jon Soto is expected to break by September.
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