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ATLANTA RaceTrac Petroleum has tapped BBDO to handle an estimated $2 million creative assignment, sources said.
The Omnicom shop in Atlanta won the business in a review against a handful of local shops that included yearlong incumbent Lean Inc., Interpublic Group’s Austin Kelley Advertising and independent WestWayne, according to sources.
Sources said BBDO would be tasked with creating some of the company’s first centralized marketing efforts. Work will include radio in test markets in Atlanta, Tampa, Fla.,
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