BBDO Talks Shop With Organic

In two separate moves calculated to bolster its economic viability, San Francisco-based i-shop Organic is eliminating 300 positions and discussing a strategic alliance with BBDO Worldwide and its U.S. digital marketing agency, @tmosphere.

An Organic spokeswoman confirmed Thursday that Organic is restructuring and laying off about 35 percent of its staff. The company anticipates saving about $50 million annually by eliminating over capacity and lowering overhead, according to a statement by CEO Mark Kingdon.

Kingdon hinted in his statement at the possibility of “new strategic and financial relationships with several companies which complement our offering and further enhance our skill sets and client network.”