Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Procter & Gamble has confirmed shifting Gillette overseas business that has been with McCann Erickson to Omnicom Group’s BBDO, Gillette’s lead U.S. agency. This marks the second time this week client conflicts may have been a factor in McCann losing business.
The shift, involving men’s blade and razor assignments, is effective Aug. 15 (when the client’s contract with McCann ends), and is being made to consolidate the work under a single global shop, a P&G representative said.
Estimated
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in