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Internet service provider EarthLink, which is on the verge of completing a merger with MindSpring, launches its first national television commercials today, positioning itself as fast and easy to use.
The three TV spots are part of an overall $15-20 million advertising push that includes radio and outdoor. The effort takes direct aim at the Pasadena, Calif.-based company’s much larger competitor, America Online.
The television ads, which are set to air for two weeks in more than 70 markets, may be extended, EarthLink officials said.
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