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Atlanta Agency Prepares to Re-energize Carolina Power & Light
ATLANTA–Carolina Power & Light (CP&L) of Raleigh, N.C., has selected BBDO South here to handle advertising and marketing duties, the culmination of a review that began last March.
The account, which had previously been handled by Little Rock, Ark.-based Cranford Johnson Robinson Woods (CJRW), was first reported to be worth about $4 million. CP&L representative Mike Hughes, however, indicated that figure would actually be much higher.
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