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BBDO New York has hired three new executive creative directors.
They are: Mathias Appelblad, 37, formerly interactive cd and senior partner at Forsman & Bodenfors, Gothenburg, Sweden; Toygar Bazarkaya (pictured), 41, chief creative officer of BBDO in Dusseldorf, Germany; and Ralph Watson, 41, svp, cd and head of art at Saatchi & Saatchi, New York.
Appelblad joins the Omnicom shop with the additional role of director of innovation, a new position. An art director by trade, he spent more than a decade at Forsman & Bodenfors, where he created award-winning campaigns for clients such as Ikea and Volvo.
“He
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