BBDO New York Helps Honor Superman's Birthday

Agency helps call attention to Christopher & Dana Reeve Foundation

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It’s a jarring sight as you walk past the tourist destinations and high-end stores around Rockefeller Center: Christopher Reeve’s empty mechanized wheelchair sitting in an empty shop window.

Superman would have turned 61 tomorrow if he hadn’t suffered a severe neck injury from a horse-riding accident in 1995 that left him paralyzed. Reeve died in 2004.

As part of Spinal Cord Awareness Month (since the beginning of September), Reeve’s wheelchair has sat as a stark reminder of what he endured after his ill-fated accident, but more importantly as a symbol of hope.

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