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NEW YORK The National Football League said it has tapped BBDO and some of its Omnicom Group siblings without a review to create a series of projects for the upcoming pro football season, the agency said.
BBDO will work with interactive shop Atmosphere BBDO, direct marketing agency Rapp Collins and OMD USA for media strategy.
The projects involve creating brand campaigns and content for the client’s Web site, NFL.com, and its e-commerce venture, NFL Shop.
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