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NEW YORK BBDO worldwide CEO Andrew Robertson has relinquished his North American management duties, tapping Gerry Frascione to oversee the region as its new chief executive, the agency said today.
Frascione had been president and CEO of BBDO’s Canadian operations. In addition to overseeing Canada, he now adds oversight for BBDO activities in the U.S., Mexico and Puerto Rico, reporting to the shop’s North American chairman and CCO, David Lubars.
In a statement, Robertson said, “We want Gerry to focus on developing our talent and finding new and more efficient ways to leverage it across the region in order to deliver ever better work for our clients, including working closely with BBDO’s agencies in Mexico and Puerto Rico to develop great work for first-generation Hispanics living in the U.S.”
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