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Agency Wins FT.com; Appears to Be Favorite for Internet Provider
NEW YORK–EarthLink and MindSpring are closer to determining which of their respective ad agencies will handle their combined account if their proposed merger goes through as planned early next year. Combined billings could be close to $100 million, according to one agency source.
BBDO West, which handles EarthLink and has created a $2-3 million test campaign for EarthLink that is currently running in key markets, appears to have the edge, according to sources.
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