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NEW YORK FedEx will bring its “Relax, it’s FedEx” campaign into the new year with six 30-second spots that feature the company’s international, ground, FedEx Kinko’s, FedEx.com and express delivery services.
The TV effort, via Omnicom Group’s BBDO in New York, will break during the Bowl Championship Series beginning Jan. 1. The Memphis, Tenn.-based company spends about $90 million per year on domestic ads, per TNS Media Intelligence/CMR.
The spots are “Wrong,” “Job Counselor,” “Shower,” “Tom,” “Bus” and “Sweeps.”
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