BBDO Enters Review for Long John Silver's

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NEW YORK–BBDO has made a late entry as the fourth shop participating in this week’s final pitch for the broadcast creative portion of Long John Silver’s estimated $20 million account, the client confirmed. Mike Baker, vp of national advertising for Long John Silver’s, said BBDO called and requested to be added to the contender list. The other three shops pitching the business are Cliff Freeman and Partners, New York, Campbell-Ewald Advertising, Warren, Mich., and Foote, Cone & Belding, Chicago.

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