BBDO Enlists Account Director on GE

NEW YORK Bill Power, a top executive at Interpublic Group who worked on its recently departed Bank of America account, has joined Omnicom Group’s BBDO as worldwide account director on its global General Electric assignment, the agency said.

The $600 million BofA business moved to Omnicom agencies, including BBDO, in August after a review.

Power’s GE responsibilities will stretch across a dozen BBDO offices around the world. He reports to BBDO New York president and CEO John Osborn, who said in a statement, “As GE looks to grow its business internationally, having someone like Bill to ‘power’ our agency efforts will be invaluable.”