BBDO Deputizes Iverson

O&M Vet Heads Houston, Becomes No. 2 on Texaco
DALLAS–Houston consultant and former Ogilvy & Mather executive Ann Iverson has agreed to lead the BBDO Houston office and become the second-highest agency official overseeing BBDO’s global Texaco account.
Iverson, a 35-year agency veteran, was appointed last week as executive vice president and managing director of the 53-person office. She will work directly under BBDO New York managing director and worldwide Texaco account director Richard Kronengold, but will have all retail and corporate account teams for Texaco–in Houston and New York, respectively–reporting to her.
Iverson will direct a three-person management team that will also eventually pursue new clients. “I want to make sure things are running smoothly on Texaco before we start building new business [here],” said Iverson, who spent 21 years at Ogilvy offices in New York, London and Houston.
Since leaving Ogilvy in 1991, Iverson has operated a marketing consultancy in Houston, except during an 18-month stint as director of client services at Rives Carlberg in that city.
The account shift and Iverson’s hiring coincide with Texaco’s internal maneuvers that moved numerous marketing executives in White Plains, N.Y., under the umbrella of Houston-based Equiva, a new joint refining and marketing venture between Texaco and Shell Oil. At Ogilvy, Iverson last held an international management supervisor’s position on the Shell Oil account.
Iverson takes over office leadership from senior vice president and senior account director Bob Merz, who was shifted to a new general manager post. Senior vice president and senior creative director Jeff Vetter is the third member of BBDO’s Houston management team.
Plans to diversify the shop’s one-client roster surfaced earlier this month when Merz turned up at a pre-bid conference for the Texas Department of Economic Development’s tourism account. The shop decided not to pursue that business.