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ATLANTA Cingular Wireless has launched a new advertising campaign built around its recent three-year marketing agreement to be the official wireless provider for the National Football League’s Tennessee Titans, the company said.
The campaign includes six billboards, two radio spots and print ads in the Nashville and central Tennessee area. Spending was not disclosed. Cingular spent about $400 million on advertising last year, according to Nielsen Monitor-Plus.
Omnicom Group’s BBDO in Atlanta, the company’s advertising agency since 2000, developed the creative.
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