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The first advertising from BBDO Chicago for DowBrands’ Ziploc brand broke last week.
The TV campaign uses a new themeline–“Ziploc was made for tomorrow”–that will be used with all Ziploc product advertising.
One 30-second TV commercial introduces new Ziploc Colorloc storage bags; the second launches another new product, Ziploc Stretch ‘n Seal plastic wrap.
Campbell Mithun Esty in Minneapolis, the agency for DowBrands’ household cleaner products, handles media buying.
The Indianapolis-based client last fall put the creative assignment for the Ziploc brand into review.
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