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CHICAGO BBDO here brings back the iconic Doublemint Twins in a new spot breaking today for the venerable Wrigley chewing gum. In addition, the Chicago-based company has launched a search for twins to appear in upcoming advertising.
In a television spot breaking today, a set of Doublemint twins—who hail from a more innocent time—pedal a tandem bike while singing “Whatever happened to simple fun?” as they pass skateboarders, a power yoga class and a traffic jam filled with exasperated motorists.
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