BBDO Breaks Campaign for Georgia Natural Gas

BBDO has launched a new campaign for Georgia Natural Gas, its first in nearly three years.

Work from the Atlanta agency promotes the physical and emotional comforts afforded by heating with natural gas. A new tag, “Your gas company,” touts the supplier’s leadership in a deregulated market.

“The campaign reinforces what consumers have told us—people recognize and value the fact that gas is our only business and that no one does it better than the industry leader,” said Mike Braswell, chief operating officer for the Atlanta-based client.

In three 30-second television spots directed by Paul Goldman of Partizan Entertainment in Los Angeles, people suffer through a variety of surreal situations.

In “Laundromat,” a man dances from one dryer to another, lifting out and snuggling bundles of warm laundry.