BBDO Axes Senior Creative Staffers

NEW YORK Omnicom Group’s BBDO has purged a senior level of creative talent as part of an agency restructuring, a shop representative said.

Earlier this week, at least eight creatives, including Donna Weinheim, David Johnson, Rick Hansen and Harry Woods, who have each been at the shop at least five years, parted ways with the agency, sources said.

They had worked on accounts including PepsiCo, Gillette and Frito-Lay.

Sources said North America chief creative officer David Lubars, who joined the agency in September and made the changes, is expected to bring in new hires over the next few months. A BBDO representative said, “Changes were made in the creative department earlier this week as part of an ongoing process of aligning our resources with the direction the agency is going in, to enable us to deliver the most compelling commercial content across all media.”

Lubars joined BBDO in September from Publicis Groupe’s Fallon in Minneapolis, as North America chief creative officer and has been bringing in new talent over the past several months. His most recent hire was Greg Hahn from Fallon in Los Angeles. Lubars was not available for comment.

The agency rep said another new hire is Todd Tilford, who will join BBDO New York as ecd, director of visual communications, a new position, effective March 1.

Tilford was most recently at TM Advertising in Irving, Texas, and will be charged with setting up an in-house design department. He has also worked at Pyro, a division of The Richards Group in Dallas.

Sources said Mark Goldstein, most recently in charge of new business at IPG’s Lowe, will join BBDO in New York to lead the shop’s new business efforts. Before Lowe, Goldstein had worked with Lubars at Fallon.