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ATLANTA Omnicom’s BBDO today launched its first work for the Peace Corps. “Life is calling. How far will you go?” is the theme of the national recruiting campaign and underscores President Bush’s call to service and his goal to expand the Peace Corps.
The Washington, D.C.-based international organization is committed to doubling its ranks within five years. Current enrollment totals about 7,000.
To that end, BBDO in Atlanta created 60-, 30- and 15-second versions of a single television commercial, a recruitment video and a variety of print materials that challenge potential volunteers by asking how far they would go to help someone.
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