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Cable network BBC America surprised contenders by splitting its $10 million advertising account.
Arnold Worldwide,Washington in McLean, Va., has picked up the creative portion. Media planning and buying will be handled by the San Francisco shop kirshenbaum bond & partners west.
Pitching against each other, the two shops bested TBWA\ Chiat\Day and Ogilvy & Mather, both in New York, as well as an undisclosed agency in a review BBC chief operating officer Paul Lee described as strong across the board.
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