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NEW YORK BBDO won best of show and the majority of prizes at Tuesday’s 65th annual Obie Awards in San Diego.
Sponsored by the Outdoor Advertising Association of America, the Obies honor creative excellence in outdoor advertising.
The top prize went to BBDO in New York for its BBC World billboards. The interactive units showed images and headlines that reflected current events. Passersby were then asked to use Bluetooth technology to select one of two available opinions and a running tally was displayed.
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