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NEW YORK BBDO has landed U.S. ad duties for the launch of a 24-hour news channel from the BBC, the agency said.
The assignment came without a review and stemmed from BBC World News’ relationship with AMV BBDO in London.
The Omnicom Group agency said it expects to break domestic advertising for BBC World News in June. It will work with Interpublic Group’s Weber Shandwick (public relations) and WPP Group’s Mediaedge:cia (media planning and buying) on an integrated campaign that will include an initial flight of out-of-home ads.
Billings
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