Bayer Threatened With Lawsuit Over Marketing for One A Day

Claims vitamins will prevent disease, CSPI says

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Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid out its case today in a letter to the company.

CSPI pointed to One A Day's marketing materials, labels and website that claim the vitamins "support" breast, heart, eye, joint health, physical energy, immunity, healthy blood pressure, bone strength and metabolism.

Unless Bayer modifies its claims, CSPI threatened to file lawsuits "in several states."

"These claims imply, or in some cases explicitly state, that Bayer's health benefits have been scientifically established.

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