Bayer to Hear Pitches for Its New Pesticide

Bayer Corp.’s agricultural division will hear presentations this month from “three or four” shops about a new lawn and garden pesticide product, a company official said.
The as-yet-unnamed product was developed in tandem with fertilizer marketer Pursell Industries of Sylacauga, Ala., said Tim Mannchen, market development manager at Bayer’s Kansas City, Mo.-based agricultural division. The product will be available in the spring of 2000 and will be supported by a “substantially funded,” consumer-directed marketing campaign, he said.
Mannchen would not disclose the billings, but sources familiar with the review said the budget could be as high as $20 million.
Bayer’s agricultural division spent only $2.7