Bayer Bess Vanderwarker Names General Manager As Partners Shift Focus to Long-Term Growth

CHICAGO – Bayer Bess Vanderwarker last week named Brian Goodall the first general manager of the agency in a realignment of responsibilities intended to free partners Gary Bayer and Ron Bess to concentrate on long-term growth and on clients.
Goodall – one of three executive vps, who had responsibility for account management and corporate communications – now adds day-to-day management of media, strategic planning, human resources, and finance and administration.
The move effectively takes Bayer and Bess out of day-to-day running of the office, and comes a week after Bob Irvine, another executive vp, resigned to take a job with Kemper Sports Marketing.