CHICAGO – Bayer Bess Vanderwarker here was officially added to Campbell Soup Co.’s roster after winning the company’s Franco-American pasta products line, including the flagship brand SpaghettiOs. The agency had been working on projects for the company since 1989. The agency helped Campbell’s launch TeddyOs, CircusOs and WaldOs before being added to the roster. Billings for the pasta products are less than $1 million.
Copyright Adweek L.P. (1993)
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