Baxter Stone, Secure Horizons Go Their Separate Ways

CYPRESS, CALIF. – Senior healthcare plan Secure Horizons and its agency Baxter Stone/Santa Ana, Calif., have agreed to part ways on the $3.6-million account.
For several months, Stein Robaire Helm/L.A. and Brittan & Rogan, Newport Beach, Calif., have worked on non-competing project assignments for the company. While Secure Horizons director of marketing communications Marianne Propst said there is no review, it is possible that one agency will end up with all of the business.
‘We came to a mutual agreement that it would be best to terminate our contract with Baxter Stone last week,’ said Propst, who declined to explain the split.