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Miller takes on the King of Beers, to great comedic effect

With its generic convention setting, screaming crowds wearing buttons and straw hats and waving posters, and “Hail to the Chief”-like music, this Miller work, a parody of a political campaign, at first seems kind of corny and old-school. And those are two words not normally associated with the output of Wieden + Kennedy.

Except, as with many things political, this campaign about a campaign is trickier and less obvious than it seems on its face.



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