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An upcoming campaign for General Motors’ OnStar unit continues use of the DC Comics’ Batman image to promote the system’s updated technology.
The campaign, from Campbell-Ewald Advertising in Warren, Mich., includes an online promotion for the OnStar personal calling and virtual advisor services.
TV spots will break next week.
OnStar’s personal calling service uses voice recognition technology and allows drivers to make and receive hands-free, voice-activated calls from their vehicles without an additional cellular contract.
The virtual advisor combines wireless technology with voice recognition and text-to-speech technology to deliver access to the Internet without clicking or using a keyboard.
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